Content Creation and Outreach

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By the end of this module, you will have a solid understanding of creating and managing engaging content and outreach strategies. You’ll develop a content marketing plan, learn the specifics of creating and leveraging video content in the financial sector, acquire the skills to plan, promote, and execute successful webinars that engage and convert audiences, and understand how to build and maintain effective relationships with the media for enhanced PR. You’ll also learn to start and manage a podcast as part of a marketing strategy. By mastering the art of storytelling and content creation across various digital platforms, you’ll be able to create a strong and effective outreach campaign.

​Learning Objectives

Upon successful completion of this learning activity, you will confidently be able to:​

• Develop a comprehensive content marketing strategy and understand how to create impactful content.
• Learn the specifics of creating and leveraging video content in the financial sector.
• Acquire the skills to plan, promote, and execute successful webinars that engage and convert audiences.
• Understand how to build and maintain effective relationships with the media for enhanced PR.
• Gain knowledge on starting and managing a podcast as part of a marketing strategy.
• Master the art of storytelling and content creation across various digital platforms.

Presenter

Intention.ly

CFP^® CE Credit

This content is not eligible for CFP^® continuing education (CE) credit.

The College’s Professional Recertification Program (PRP)

This content is eligible for one hour of PRP continuing education credit.

To begin, click on the button below. As you move through the content, make sure to mark each page complete by clicking on the appropriate button, and then click Next Lesson at the bottom of each page. Once you complete the entire activity, the progress bar will show 100%.

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